If talking about eWOM it is a new kind of comunication that counsumers tend to find their reliability source to find more information in a paticular producrs of their interests.
From their experiece of shopping by the author.
Jack Wills, the university outfitters which target on a university student. Provide may product lines in their shop which can fulfill the need of a customers who had wabdered in side of the store as the author of the blog said. The products are very comfortable to wear and very good quality but it come with an expensive price tag which the author said he would wander in the shop when he can afford it!
From the blog, it provide a credibility and a willingness to make a visit at the shop, some of the content show the positive of the products which make me would like to get there and find out about it. The author would like to share his experience and his attitude toward the brand which arouse the reader to find out.
http://www.dooyoo.co.uk/apparel-stores/jack-wills/1622974/
This blog is about iPhone 4S review. They review every details about iPhone 4S compare with another smartphone which include the features of iPhone 4S, appearance, etc. which make me feel that they can persuade me to make a purchase of the latest iPhone. It means that this blog can create a huge impact on consumer decision making. Which this is a powerful tools to drive a brand image, sales volume, and product seeking because consumer as their habit, they would find reasons to support their choice that they would like to make which allow them to avoid an anticipated regret after they had purchase a particular product.
http://www.techradar.com/reviews/phones/mobile-phones/apple-iphone-4s-16gb-1031754/review
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